Jumaat, 29 Januari 2010

Murtad Yang Tidak Disedari

Ustaz Ghazali Hasbullah - Murtad Yang Tidak Disedari from manchuping on Vimeo.




sihatceriacergas & the endaevour to achieve more...

Ustaz Nahar Afandi Bi Ghazali,
Pusat Tarbiyah Islamiyah Darul Atiq, Batu 3 1/4 Rasa,
44200 Hulu Selangor, Selangor D. E.
tel: 019-6164969

Per: MEMOHON SUMBANGAN KEWANGAN MADRASAH DARUL ATIQ Saya seperti nama di atas mewakili Madrasah Darul Atiq memohon sumbangan ikhlas/ jariah dan wang zakat untuk menampung madrasah kami ya...ng do'if. Kami menjaga anak-anak yatim, ibu tunggal, muallaf dan pelajar-pelajar miskin.

..................................................................................

Madrasah Darul Atiq

Kg Melayu Rasa

Batang Kali, Selangor

Perkampongan Darul Atiq ialah sebuah perkampongan pondok yang diusahakan oleh orang persendirian. Ia terletak disebelah kiri jalan selepas pekan Batang Kali menghala ke bandar Tanjong Malim. Kampong ini menerima berbagai lapisan masyarakat yang bermasalah dan ingin ...berusaha untuk memperbaiki akhlak, kerohanian dan keimanan masing-masing. Terdapat ramai anak-anak bawah umur yang terdiri dari anak-anak yatim dan piatu,anak-anak 'nakal' yang mana ibubapa mereka tak sanggup membela mereka, anak-anak dari keluarga miskin, anak-anak yang tidak mahu dibela oleh ibubapa atas sebab-sebab tertentu seperti perpecahan keluarga (bercerai), dsbnya. Di samping itu juga terdapat beberapa keluarga saudara baru yang ingin menyesuaikan kehidupan baru, insan yang bermasalah seperti sakit jiwa, tidak tenteram, dadah,unwed mothers', mereka yang tidak dapat menyesuaikan diri dengan kehidupan semasa, dan sebagainya.

Pengasas:
Ustaz Ghazali Hasbullah
019-3298799

rickie kerja-kerja Renovation Farmasi Klinik Pakar



sihatceriacergas & the endaevour to achieve more...

perkhidmatan membaiki KOMPUTER di CHERAS

sihatceriacergas & the endaevour to achieve more...

membekal CENDERAMATA di BANGSAR








sihatceriacergas & the endaevour to achieve more...

Rabu, 27 Januari 2010

rickie operasi " mpower "



WHO Report on the Global Tobacco Epidemic, 2009: Implementing smoke-free environments

The report is the second in a series about the extent of the global tobacco epidemic and measures to stop it. It includes the latest global and country figures on the prevalence of tobacco use and on the measures' impacts.

The report's... theme is "smoke-free environments". WHO chose the theme because of the serious harmful effects of second-hand smoke, which include about 600,000 premature deaths per year, numerous crippling illnesses and economic losses in the tens of billions of dollars.
sihatceriacergas & the endaevour to achieve more...

Ahad, 24 Januari 2010

takziah kepada kepada kerabat Diraja Johor


KERAMAT-MADU3 merakamkan ucapan takziah kepada kepada kerabat Diraja Johor di atas kemangkatan Sultan Johor, Sultan Iskandar Ibni Almarhum Sultan Ismail semalam

KERAMAT-MADU3 mendoakan semoga Allah mencucuri rahmat dan menempatkan roh baginda bersama orang-orang yang soleh.



sihatceriacergas & the endaevour to achieve more...

Rabu, 20 Januari 2010

rickie kerja di petaling








What is Social Marketing?

by Nedra Kline Weinreich

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.

Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the "marketing mix." This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the "Four Ps" of marketing. Social marketing also adds a few more "P's." At the end is an example of the marketing mix.

Product

The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection). In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem. The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.

Price

"Price" refers to what the consumer must do in order to obtain the social marketing product. This cost may be monetary, or it may instead require the consumer to give up intangibles, such as time or effort, or to risk embarrassment and disapproval. If the costs outweigh the benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted. However, if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater.

In setting the price, particularly for a physical product, such as contraceptives, there are many issues to consider. If the product is priced too low, or provided free of charge, the consumer may perceive it as being low in quality. On the other hand, if the price is too high, some will not be able to afford it. Social marketers must balance these considerations, and often end up charging at least a nominal fee to increase perceptions of quality and to confer a sense of "dignity" to the transaction. These perceptions of costs and benefits can be determined through research, and used in positioning the product.

Place

"Place" describes the way that the product reaches the consumer. For a tangible product, this refers to the distribution system--including the warehouse, trucks, sales force, retail outlets where it is sold, or places where it is given out for free. For an intangible product, place is less clear-cut, but refers to decisions about the channels through which consumers are reached with information or training. This may include doctors' offices, shopping malls, mass media vehicles or in-home demonstrations. Another element of place is deciding how to ensure accessibility of the offering and quality of the service delivery. By determining the activities and habits of the target audience, as well as their experience and satisfaction with the existing delivery system, researchers can pinpoint the most ideal means of distribution for the offering.

Promotion

Finally, the last "P" is promotion. Because of its visibility, this element is often mistakenly thought of as comprising the whole of social marketing. However, as can be seen by the previous discussion, it is only one piece. Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product. Public service announcements or paid ads are one way, but there are other methods such as coupons, media events, editorials, "Tupperware"-style parties or in-store displays. Research is crucial to determine the most effective and efficient vehicles to reach the target audience and increase demand. The primary research findings themselves can also be used to gain publicity for the program at media events and in news stories.

Additional Social Marketing "P's"

Publics--Social marketers often have many different audiences that their program has to address in order to be successful. "Publics" refers to both the external and internal groups involved in the program. External publics include the target audience, secondary audiences, policymakers, and gatekeepers, while the internal publics are those who are involved in some way with either approval or implementation of the program.

Partnership--Social and health issues are often so complex that one agency can't make a dent by itself. You need to team up with other organizations in the community to really be effective. You need to figure out which organizations have similar goals to yours--not necessarily the same goals--and identify ways you can work together.

Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.

Purse Strings--Most organizations that develop social marketing programs operate through funds provided by sources such as foundations, governmental grants or donations. This adds another dimension to the strategy development-namely, where will you get the money to create your program?

Example of a Marketing Mix Strategy

As an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements:

* The product could be any of these three behaviors: getting an annual mammogram, seeing a physician each year for a breast exam and performing monthly breast self-exams.
* The price of engaging in these behaviors includes the monetary costs of the mammogram and exam, potential discomfort and/or embarrassment, time and even the possibility of actually finding a lump.
* The place that these medical and educational services are offered might be a mobile van, local hospitals, clinics and worksites, depending upon the needs of the target audience.
* Promotion could be done through public service announcements, billboards, mass mailings, media events and community outreach.
* The "publics" you might need to address include your target audience (let's say low-income women age 40 to 65), the people who influence their decisions like their husbands or physicians, policymakers, public service directors at local radio stations, as well as your board of directors and office staff.
* Partnerships could be cultivated with local or national women's groups, corporate sponsors, medical organizations, service clubs or media outlets.
* The policy aspects of the campaign might focus on increasing access to mammograms through lower costs, requiring insurance and Medicaid coverage of mammograms or increasing federal funding for breast cancer research.
* The purse strings, or where the funding will come from, may be governmental grants, such as from the National Cancer Institute or the local health department, foundation grants or an organization like the American Cancer Society.

Each element of the marketing mix should be taken into consideration as the program is developed, for they are the core of the marketing effort. Research is used to elucidate and shape the final product, price, place, promotion and related decisions.

http://www.social-marketing.com/Whatis.html

sihatceriacergas & the endaevour to achieve more...

rickie KLINIK 1 MALAYSIA







Getting Your Message Out Through the Media

by Nedra Kline Weinreich

While many consider the media a fearsome adversary, it can be a powerful ally if approached strategically. Carefully considering your answers to the following questions will help you build a strategy for working with media professionals to get your message out to the people you want to reach.

1. Why do you want media attention?

Your organization's goals will point you to the most appropriate media strategies. Do you want to build awareness of your program within the community? Promote a particular attitude or behavior? Advocate for policy change? The answers to these questions will shape whom you want to reach with your message and which media outlets you target. For example, parents of young children probably have very different viewing and reading habits than State legislators.

2. What is your "news?"

Often, what we consider newsworthy and exciting in our own programs would make a reporter yawn. The news media have their own criteria for judging what is worth covering, so to get their attention you will need to frame the issue in an appealing way. Try to find a current news issue, event, or annual celebration that you can use as a "peg" for your story. For example, if the media brings attention to a case of child maltreatment in your community, use this as an opportunity to talk about preventing child abuse. Provide a local angle to national news stories, such as a family in jeopardy because Congress may cut funding for your program. The media like stories with conflict, human interest, novelty, or superlatives (biggest, best, etc.).

3. What type of media coverage do you want?

The term "media" refers to many different types of entities--radio, television, newspapers, magazines--that vary extensively within each category. Each of these channels provides different opportunities to reach particular audiences with a specific type of message. If you want to ensure that your message is stated in the best possible way, you may consider submitting an opinion editorial (op-ed) stating your position on an issue to the newspaper, writing a letter to the editor, or creating a public service announcement (PSA). A news format provides greater credibility and exposure, but you will have less control over the content and slant of the story.

4. Whom will you contact in the media?

The key to implementing your media strategy is getting your information to the right people at the right places. Your public library should have media reference books listing the media outlets in your area, such as television and radio stations, daily and weekly newspapers, college newspapers, regional magazines, and news wire services. Call each outlet to find out who covers children and family issues, health and welfare, violence, or other topics of interest to your program. Ask about deadlines, audience demographics, preferences for receiving information (e.g., phone, fax, or mail), options for submitting opinion pieces, and other special formats, such as community calendars, that you can use.

5. How will you contact the media?

Once you have identified your media contacts, start to establish beneficial working relationships with them before you need to pitch them a story. Write to reporters or producers who cover your issues to give them reactions to their stories and provide them with an information packet on your organization for future reference. When you have news or an event to promote, send out a press release or news advisory containing the most important information to your media list. Follow up with a phone call as close to the event as possible. Most news organizations work under tight timeframes, so ask if the person is on deadline before going into your pitch. Be ready to follow up with additional information, and be enthusiastic about the topic as you explain why it is newsworthy.

6. What do you have to offer?

Keep in mind that the news media need people like you to help them fill column inches and airtime. You know the topic, you have ideas for interesting stories, and you have access to the people the stories are about. Succinct information, such as fact sheets and backgrounders, will help the reporter quickly understand the issue. The more "pieces" of the story you can provide--real people affected by the issue, experts, copies of relevant studies--the more likely it will be covered. If you want television coverage, make sure you have visuals to offer, such as children playing at a family support center, a counselor speaking with parents, or other compelling action shots.

7. How will you respond when the media call you?

Even if you do not actively seek them out, the media may come to you for information or your reaction to a news story. When this happens, do not panic! Designate a contact within your organization who is comfortable talking to the media and has the authority to speak for the organization. Always be honest, and if you don't know the answer to a question, say so. Find out the reporter's deadline and either call back with the answer or make a referral to other sources who could speak on that point. Speak in plain English, without jargon or acronyms, and repeat your main message in different ways. Avoid mumbling or speaking too fast when talking to media that will edit tape for "sound bites." Once you establish yourself as a credible, reliable source, the media will continue to come to you on related stories and will be more receptive to your own story ideas.

8. Which media strategies can your available resources support?

Although getting news coverage is often thought of as free publicity, those press conferences, news releases, and slick media kits aren't cheap! The resources and effort your staff puts in makes it "earned media" rather than free. But when you compare the price of these activities to that of a mass media campaign and/or buying airtime or advertising space, pitching stories seems like a bargain. Of course, there is a time and place for investing in such a campaign if you have the resources; when done well, you can reach large numbers of people in your target audience with your carefully crafted message. Make sure, in any case, that your organization has the capacity to respond if your chosen strategy is successful. If you are promoting a phone number to order a brochure or to speak with a counselor, for example, be prepared with adequate staff and phone lines as well as a large supply of brochures.

9. What other sources of free publicity are available in your community?

Your community may have many media resources available to organizations like yours free of charge. Many cable companies provide free production facilities and airtime on their public access channel; for very little expense, your organization could develop programs on various topics. Local radio and television talk shows often look for guests with interesting stories or strong opinions on community issues. Public transit systems often offer free public service advertising space on their buses or subways. Television stations may be willing to work with your organization to create and air an ongoing campaign, giving your message better exposure than if you had sent your own public service announcements. Businesses might co-sponsor your campaign, supermarkets could place your message on their grocery bags, fast food restaurants could put your design on their placemats. Be creative and don't be afraid to ask for what you want . . . the worst they can say is "no" and more likely it will be "yes."

10. How will you know if you've been effective?

Look back at your chosen media strategies. Did you achieve the goals and objectives you laid out? You can track the number of media "hits," or responses to your pitches, using clippings bureaus. These companies scan metropolitan and local community newspapers, television and radio news, and news wire services to provide you with clippings or transcripts of all stories mentioning your organization, a specific event, or topics of interest. If your goal was to increase the number of clients signing up for a program, look at enrollment before and after your media activities. If you wanted to increase community awareness of an issue, conduct a before-and-after survey to evaluate your campaign. Have the media come to rely on you as a trusted source? Has the level of attention to your issue heightened in the media since you began your efforts? You may be successful on many different levels, so be sure to identify all your accomplishments. Use each encounter with the media as a learning experience for the future.

Nedra Kline Weinreich developed these tips for the National Clearinghouse on Child Abuse and Neglect Information, a service of the National Center on Child Abuse and Neglect, U.S. Department of Health and Human Services.
sihatceriacergas & the endaevour to achieve more...

Isnin, 18 Januari 2010

rickie kerja B.M.P di PUTRAJAYA











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ziarah dan marhabbah ilmu di masjid baitul aman , lorong damai

Hadis :
Rasulullah s.a.w bersabda yang maksudnya:"Sesiapa yang ingin diluaskan rezekinya, dipanjangkan umurnya, maka hendaklah ia memanjangkan silaturrahim" Riwayat al-bukhari






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suasana ceria di muzakarah ilmu

"Ya Tuhanku ampunilah aku, rahmatilah aku, perbaikilah aku, angkatlah darjatku, berilah aku rezeki, pimpinlah aku, afiatkanlah aku dan maafkanlah aku."






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Rabu, 13 Januari 2010

rickie kerja -kerja NETWORK & maintainance SERVER & COMPUTER EQUIPMENT di PUTRAJAYA

-misi ini diketuai oleh saudara yassin , redzuan , hakim ishak dan hazazi

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perkhidmatan merekabentuk PORTAL di PUTRAJAYA

misi ini diketuai oleh saudara yassin dan hazazi

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rickie kerja-kerja SMART MEETING SYSTEM di PUTRAJAYA

- misi ini diketuai oleh saudara HAKIM ISHAK & REDZUAN

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rickie membekal PERALATAN AUDIO VISUAL



Wide Range 1.6X Zoom
The wide range 1.6X zoom lets you project a 100 images from as close as 2.4 meters (7.8 ft) from the screen, to as far away as 3.9 meters (12.7 ft). that makes it a lot easier to find suitable places to set the projector up.

Other Features

* USB memory viewer (PLC-XU355/ XU305
* PJ Link compatibility
* 17-language on the screen menu
* Custom startup logo
* User logo (screen capture)
* No show
* Freeze

misi ini diketuai oleh cik herlina & mulia sidi

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membekal PENCETAK AIO di BANGI



misi ini diketuai oleh saudara wan

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rickie kerja membekal PERISIAN ANTI VIRUS ..




misi ini diketuai oleh saudara wan

sihatceriacergas & the endaevour to achieve more...